I’m an Experience Digital Designer based in Melbourne, specialising in end-to-end UX/UI design. I create user-centred solutions that enhance digital experiences and deliver meaningful outcomes.
Visual Search Target app: Shopping inspiration often comes from the world around us. Users see products they love but struggle to find them online. This project aimed to bridge that gap by introducing Visual Search in the Target app.
FlyNow Travels is a mobile travel discovery and booking app designed to inspire users to explore destinations, discover curated travel packages, and book trips effortlessly.
Target AUS - Spring summer campaign. A brand-led transformation focused on aligning Target’s visual identity and customer touchpoints with its core value proposition. This enhanced brand consistency, deepened customer trust, and improved product discovery across channels.
Target App EDM (Electronic Direct Mail) campaign was designed to promote the Target App and its key features, encouraging customers to download and use the app for a seamless shopping experience. The email leverages personalization, customer testimonials, and clear value propositions to drive engagement and conversions.
Target Fulfillment Dashboard – Login, Logout & Order Assignment. Design a fulfillment dashboard for Target that streamlines login/logout processes and enables team leads to assign orders to staff responsible for picking and packing.
See Similar feature  - Target Australia wanted to improve the product discovery experience for online shoppers. User research revealed that customers often struggled to find items similar to what they liked, especially in fashion categories. The goal was to introduce a “See Similar” feature that allows users to view visually or stylistically similar products without leaving the Product Listing Page (PLP).
PlantHut is an e-commerce nursery selling various plants, including decorative pots, fertilisers, and gardening tools. It has features with care tips, reminders and also AR features.
Journey is the platform for retired people with a new meaning to life and unlimited possibilities to engage with others through technology with a purpose. The app could help them to make new friends, explore new activities, find jobs and share their ideas or creativity within their community while pushing their loneliness away.
PetStore is a responsive website for a dog food delivery app that quickly books and delivers food to users' doorstep with detailed and practical delivery options with information. The main goal is for the website to be easily used on any platform or device.
Angels in Aus is a Melbourne-based NDIS-registered care provider supporting individuals with disabilities through services such as travel assistance, community participation, and daily living support. As a UX/UI Designer, my goal was to improve the website’s usability, accessibility, and overall user experience — ensuring clients and carers can quickly understand services, access information, and complete referrals with ease.
Florish is an online e-commerce flower boutique designed to elevate the customer’s shopping experience with elegance and ease.
NeeVista is an Australian digital consultancy in data, automation, and enterprise solutions. I designed responsive interfaces with clear navigation, consistent branding, and accessible layouts, improving user flows to better engage decision-makers.
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